Melbourne Wholesale Market Sunrise Tour - Melbourne Food and Wine Festival

It’s a bustling mini-city that comes alive every night – and all but disappears as the sun rises.

Thousands of buyers come to the Melbourne Market in the early hours to buy the fruit, vegetables and flowers that supply Victoria’s restaurants, greengrocers, florists and independent supermarkets. The market is also home to the National Flower Centre, Victoria’s wholesale cut flower trading market.

It’s a fascinating world that plays a critical role in Victoria's food supply chain. But, as it’s not open to the public, few people get to see the market in action.

This MFWF, Melbourne Market takes you on an exclusive guided tour of the market and to meet the farmers, producers, traders and florists who work through the night to feed us every day. You'll try fruit and veg straight from the farm, eat a delicious breakfast and walk away with a Victorian produce pack for home.

Note: The Melbourne Market is a drug- and alcohol-free site so attendees will need to return a 0.00 breath test before the tour.