Landing Page Optimization & UX Essentials – 1 Day Workshop in Melbourne

Bring your team and save:

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:

This workshop builds practical skills in creating high-converting landing pages and applying UX fundamentals to improve user engagement. Participants learn how layout, messaging, visual hierarchy, call-to-action placement, and content clarity influence user behavior. The course focuses on simple, repeatable techniques that help users move smoothly toward desired actions. By the end of the session, participants will be able to design or evaluate landing pages with confidence and make data-driven optimization improvements.

Learning Objectives:

By the end of this course, you will be able to:

• Understand what drives conversions on landing pages
• Apply UX principles to improve usability and clarity
• Create layouts that guide visitors toward key actions
• Write persuasive and user-centered web content
• Analyze user behavior to identify improvement areas
• Build a practical landing page optimization plan

Who can Attend?

• Digital Marketers
• Web Designers & Content Creators
• Entrepreneurs & Small Business Owners
• Marketing Teams & Brand Managers
• Anyone improving website performance

Why Choose this Course?

Many landing pages fail not because of bad design but because they do not guide users clearly or connect to real user motivations. This course simplifies UX and conversion strategy so participants can apply changes immediately—no design background required.

You will leave with ready-to-use templates, messaging formulas, layout patterns, and optimization checklists that improve website performance right away.

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Want to train your entire team?
In-house sessions can be customized to your website tools, brand style, content needs, and analytics setup for direct and immediate improvement.

Contact us today to schedule a customized in-house, face-to-face session: eventbrite@mgaussie.com