Signs of the Times: A Private Beer Ad Tour at Hopleaf

For nearly 35 years, Hopleaf founder Michael Roper has been building an extraordinary collection of beer advertising that now fills every wall of his multi-floor venue. Spanning from the late 19th century through the 1970s, the collection features European and American enamel and tin signs, stone lithograph posters once displayed in kiosks and public spaces, etched and gold-leafed mirrors, and a variety of other striking advertising media. These works often showcase the talents of leading graphic designers of their era, created to captivate audiences in a time before television.

Before Hopleaf opens its doors to the public, we invite you to join Michael for a special behind-the-scenes tour to explore this remarkable collection.

$35 ticket includes private tour and a pint of a Hopleaf house beer brewed by Art History Brewing. Space for this tour is extremely limited. This event is part of the Beer Culture Center’s Design on Draft programming series.