Google Ads: smarter campaigns for small business

Structured for small businesses who attended our ‘Google Ads: essentials for small business’ workshop.

If you are a user of Google Ads and want to improve your campaign, this workshop will help you learn how to read your ad numbers, make smart changes and get more from your budget. You do not need to be a tech expert. We will look at keywords, ad text, bids and targeting tips.

Includes:

• Optimisation checklist
• 30-minutes Q&A

Expected outcomes

• How to read and understand your Google Ads data
• Improve click-through rates and reduce wasted spend
• Adjust keywords, ads and bids for better results
• Reach the right audience by using targeting
• Tips for success on a small budget

Suitable for

• Adults aged 18+ and over. We are unable to accommodate children under the age of 18 years
• Beginners - you will get the most benefit from attending the first session 'Google Ads: essentials for small business'
• By registering for this workshop without attending the first session, you agree that you may not understand all parts of this session

Workshop format

• Presentation – using powerpoint/slideshow or similar
• Short, clear overview of key topics, tools or updates
• Bookings essential

About the facilitator

Philip Hopkins is a certified Google Ads consultant with many years of experience. He focuses on clear, results driven advice and helps small business owners who are new to digital marketing by making tools like Google Ads easy to understand and simple to use.

Find out how Philip supports the City of Tea Tree Gully Small Business Advisory Service program.