Essentials of Brand-Driven Marketing

You're doing everything that the Internet is saying you should be doing for your marketing but taking it to the next level requires more than that. Might it be time to build a brand? Learn what it takes to decide where to start.

WHAT YOU GET
At the end of this workshop, you'll be able to:

• Apply the Hierarchy of Brand Needs framework to a case-based business scenario.
• Understand what foundational brand layers are required at different stages of competition.
• Make a scenario-based brand decision using the framework.

WHO’S THIS FOR
Business owners and solopreneurs who want to get started on brand building.

WHAT IS THE HIERARCHY OF BRAND NEEDS?
This workshop uses Maslow Brand Consulting's proprietary Hierarchy of Brand Needs, a framework that identifies the building blocks of a brand.

ABOUT THE FACILITATOR
Sue Ann Ho is the founder of Maslow Brand Consulting, a Singapore-based brand strategy consultancy. With over 20 years of experience working with MNC brands at global media companies and major advertising agencies, she helps business owners build brands that support their commercial goals—on top of looking good.