Discover Marketing Psychology: 1 Day Training in Adelaide

Bring your team and save:

1. Groups of three or more receive a 10% discount

2. Organizations hosting an in-house session with 10+ participants enjoy a 15% discount.

Duration: 1 Full Day (8 Hours)
Delivery Mode: Classroom (In-Person)
Language: English
Credits: 8 PDUs/Training Hours
Certification: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session

Course Overview:

This 1 Day training explores the psychology behind consumer decisions and teaches you how to ethically influence buyer behavior using cognitive biases, emotional triggers, persuasion principles, and behavioral segmentation. You will learn how customers think, what motivates their choices, and how to position your marketing messages for maximum impact. The course blends scientific frameworks, real consumer insights, behavior mapping, and practical techniques marketers and sales professionals can apply immediately to improve communication, conversions, and customer engagement.

Learning Objectives:

By the end of this course, you will be able to:

• Understand how customers think, feel, and make decisions.
• Use emotional triggers to create persuasive marketing messages.
• Apply cognitive biases ethically to influence buying behavior.
• Build accurate customer segments and personas.
• Map consumer behavior to improve marketing and sales strategies.
• Strengthen communication that drives engagement and conversions.
• Apply psychology-based techniques to real marketing campaigns.

Target Audience:

• Marketers
• Sales teams
• Brand strategists
• Copywriters
• Business owners
• Customer experience professionals
• Anyone looking to understand and influence consumer behavior

Why Choose this Course?

This course integrates marketing psychology, behavioral science, and real-world marketing techniques into a powerful 1 day workshop. The trainer brings expertise in consumer behavior, persuasion psychology, and customer experience design, enabling a deep yet practical learning experience. You gain actionable insights, behavioral frameworks, and psychological triggers you can apply instantly to elevate your marketing impact.

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Want to train your entire team?
We offer customized in-house sessions tailored to your industry, customer type, and marketing challenges. The content can be adapted to match your branding, messaging goals, and product segments. This ensures your team learns psychology-driven techniques aligned with actual business needs, improving both alignment and marketing effectiveness.

📧 Contact us today to schedule a customized in-house, face-to-face session:

eventbrite@mgaussie.com