The Evolving Role of the In-House Creative Leader

From IHA to Brand: the evolving role of the in-house creative leader: IHALC Breakfast Briefing, in partnership with Monday.com.

After 5 years as MD of Deloitte’s UK in-house agency 368, Nick Burbidge’s new role encompasses not just creating marketing campaigns, but managing agency and offshore partners, and responsibility for ‘brand’ in its widest sense. We’ll be talking to him about:

• Building Deloitte’s new creative ecosystem
• Breaking down silos with marketing stakeholders
• Developing understanding of the importance of ‘brand’ within Deloitte
• Helping the business to understand the value of creativity
• Building self-serve models for stakeholders
• Managing brand control and consistency
• Balancing AI opportunities and restrictions in a risk-sensitive business

PLUS

AI can fix that

Yes, AI will fundamentally change marketing, but many in our community are using it to build apps, hacks and workarounds to fix some of the daily annoyances that hold us back and drive us mad. We’ll be looking at how ‘vibe coding’ enables teams to turn simple prompts into fully custom, secure business apps.

We’ll be running a demo of monday vibe, Monday’s new vibe coding capability

Followed by: Round Table discussions on solving day-to-day productivity problems with AI

IHALC members come for free: contact us for your booking code

Please note: this event is for senior leaders of in-house agencies only. IHALC reserves the right not to accept registrations from those who do not meet this stipulation

About Monday.com
monday.com is a work operating system (Work OS) where organisations of any size can create the tools and processes they need to manage every aspect of their work. By combining building blocks, like apps automations and integrations, teams can build or customise the workflows of their dreams.