Sport & Strategy: The Marketing Challenge 2026

Are you ready to showcase your marketing mindset in a fast-paced, real-world team challenge? Join us at the Sport & Strategy: The Marketing Challenge 2026, an on-campus experience designed for selected candidates who want to test their strategic thinking, creativity, and communication skills.

The session includes an exclusive masterclass and case briefing with David Preiss, Adjunct Professor at IE University (Sports Marketing & Value Creation) and currently working in Global Sports Marketing (Real Madrid) at Adidas. 
LinkedIn: https://www.linkedin.com/in/david-preiss/?originalSubdomain=es

Location: IE Tower, Madrid
Date & time: March 12, 5:30 PM (CET)

Event Agenda

• 17:30 – 17:45 | Registration
• 17:45 – 18:00 | Introduction to IE Marketing Masters
• 18:00 – 18:45 | Masterclass & Challenge Explanation (with David Preiss)
• 19:00 – 20:15 | Team Challenge
• 20:15 – 21:00 | Presentation of Results
• 21:00 – 21:45 | Cocktail & Networking

Prize

Each member of the winning team will receive a 25% scholarship to enroll in a full-time Marketing & Communication Master program starting in Fall 2026.

How to participate

Candidates will be selected to take part in the challenge. To apply, send your CV to marta.serra@ie.edu.

Limited spots available. Show your talent and take on the challenge.