Silicon Valley Knowledge #2 – Silicon Valley in Practice

What can we learn from Silicon Valley? In the second of three conversations historian David Larsson Heidenblad and tech analyst Björn Jeffery discuss the ideas that have shaped the tech companies of today. How does life in Silicon Valley work? What can you learn, and use, from these ideas in your daily business? And what can the fairly short but very influential history of the California ecosystem tell about the future of innovation and technology?

Silicon Valley in Practice

A conversation that tells the story of Toca Boca, placed in a historical context and focused on the lessons learned from not only reading about things but also actively taking part in shaping them. The historical knowledge process in real life (retrospectively). Lessons about design based on actual behavior (the passback effect); differentiation (not being Disney); distribution (the App Store). A living discussion of how these bodies of knowledge have been applied in practice.

The conversation is free to join, but bring your own (optional) lunch (we recommend take away from restaurant Varv, or a salad from Holy Greens).

Also, check out and register for session two and three in series.

Speakers

David Larsson Heidenblad s an Associate Professor in History at Lund University and deputy director for Lund Centre for the History of Knowledge. David’s research is focused on contemporary history and revolves around themes such as stock saving, knowledge work, and the emergence of the digital society. He writes regularly in Svenska Dagbladet, Sydsvenskan, Curie, Respons and Populär historia.

Björn Jeffery is an independent tech analyst, advisor and board executive. He was the co-founder and CEO of Toca Boca and spent eight years in Silicon Valley. Currently he is the technology columnist at the Swedish newspaper, Svenska Dagbladet.