NZBusiness Knowledge Series: How to get your brand chosen

The NZBusiness Knowledge Series brings practical insights, expert thinking, and real-world tools directly to the SME community – live, in person, and free. These fast-paced sessions are designed to strengthen capability, sharpen competitive edge, and help businesses grow with confidence. Business leaders learning from business leaders.

The science behind why customers say ‘yes’

For the first event in this exciting new series, you’ll hear from Adam Brami, Director of Art of the Possible New Zealand, presenting How to Get Your Brand Chosen (Without Breaking the Bank) on February 26th, from 7:30am–9:30am, at the iconic Covert Theatre in Ponsonby. It’s the perfect way to start your workday – swing by, connect with like-minded SMEs, and walk away with insights you can apply immediately.

With a cosy capacity of just 86 seats, this session will fill quickly – get in fast so you don’t miss out.

• Why does Rolls-Royce choose to display its cars at jet shows instead of car shows?
• Why does an overpriced medium popcorn make the large seem irresistible?
• Why do restaurants with queues feel safer and more appealing than empty ones?
• And why are we willing to pay significantly more for one hotel room than another when the only real difference is the name above the door?

In a world where your customers make 35,000 decisions a day – and fewer than 300 of them are deliberate – the real opportunity lies in the moments where people choose who to trust, what to buy, and which business to act on. That’s where growth happens.

In this session, you’ll learn the behavioural-science shortcuts, psychological levers, and practical marketing techniques that help businesses influence those decisions ethically and effectively. Expect real examples, sharp insights, and simple actions you can apply the same day to make your brand the obvious choice – without spending a dollar more.

Fast-paced. Practical. No fluff. No selling. Just transformation you can take back to your business tomorrow.

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