Manchester Meet-Up: In-House Content Models

IHALC returns to Manchester with a content special

One of the biggest challenges currently facing In-House creative teams is producing ever-increasing volumes of content in order to meet the demands of modern marketing. When there is no opportunity to increase team size, what are the strategies, tools and partners that teams are turning to?

On 24 February, IHALC will be returning to Manchester to explore these topics with the support of our partners for the day, JW Collective. We’ll be at the Whitworth Locke hotel with:

Leo Eastland, Studio Director at JD Sports Fashion: in conversation with IHALC’s Patrick Burgoyne, Leo will be sharing JD Sports’ approach to AI to amplify and scale his team’s work, aligning AI with JD’s brand values and what the future opportunities for AI are in the business

We’ll also be presenting case studies with JWC partners, Revolution Productions, Octopus Inc and Talent Republic on how they work with in-house teams.

Agenda and Timings
12.30-1.30pm Networking lunch
1.30-2.15pm Content Partnership Strategies: Case Studies from Revolution Productions and Octopus Inc on effective production partnerships with in-house teams
2.15-2.35pm Anne Batz of Talent Republic on best practice in developing partnerships with A-list celebrities for fully integrated campaigns
2.35-3pm Coffee
3pm-3.30 Q&A with Leo Eastland, Studio Director at JD Sports Fashion
3.30-4.15pm Round Table discussion on content strategies and partnerships
4.15-5.30pm Networking drinks

Free for IHALC Members: contact us for your booking code

Please note: this event is for senior leaders of in-house agencies only. IHALC reserves the right not to accept registrations from those who do not meet this stipulation

JW Collective was formed by Jane White in 2016 (ex agency account director and Framestore global studio client services director) to foster unique and innovative production partnerships across the creative marketing sector.