Lectures on Tap-"The Economics of Fandom"

📍 Location: Exact address given in confirmation email

📚 Lecture: “The Economics of Fandom”

🎤 Speaker: Economist, Dr. Dhruv Khurana

Join us for an engaging evening with Dr. Dhruv Khurana as he delves into the fascinating world of fandom through the lens of microeconomics and behavioral economics. Have you ever wondered why fans are willing to pay exorbitant prices for concert tickets or exclusive merchandise? In this thought-provoking talk, Dr. Khurana will explore concepts such as willingness-to-pay and price discrimination in stadium tours, network effects in fandom communities, and the dynamics of parasocial attachments that often resemble investment decisions.

Using real-world examples like the chaos surrounding Eras-level ticket sales and the unique infrastructures of K-pop fandoms, he will unpack how preferences are formed and how platforms monetize fan attention.

Dr. Dhruv Khurana is a health economist who believes that spreadsheets and emotions can coexist. His research has earned recognition from the New England Journal of Medicine and the CDC, and he's a seasoned instructor in health economics.

This is Dr. Khurana's third appearance at Lectures on Tap, where he previously tackled dating and negotiations through a microeconomic lens. Now, he brings his insights to the economics of fandom—don’t miss this unique opportunity!

Get a drink, connect, and learn at Lectures on Tap! 🙌

Agenda

6:30 PM – Doors open: find a seat (open seating!), order food & drinks, and expect a bar line—arriving early is key.

6:55 PM – Host introduction

7:00 PM – Lecture begins

7:45 PM – Audience Q&A

8:00 PM – Have 1:1 time with the speaker, mingle with fellow guests, and order another round

8:30 PM – Wrap up.