Intermediate: Technical Training, Sony Cinema Line

Intermediate: Technical Training – Sony Cinema Line

Sony Penthouse – W London

Already familiar with the basics of video and ready to go deeper into the technical side of Sony Cinema Line?

Join Sony United Kingdom for an Intermediate Technical Training session focused on Sony Cinema Line and Alpha cameras, hosted at the Sony Penthouse inside W London, in the heart of Soho.

Led by Sony Digital Imaging Advocate Eric Peng, this session is designed for creators who want a clearer understanding of video formats, settings, and technical workflows. Eric will break down key concepts such as Sony codecs, white balance, Cine EI, base ISO, and audio options — helping you make more informed decisions when setting up and shooting video.

This is a technical, detail-focused session aimed at building confidence and consistency when working with Sony’s video systems.

What to expect

• Clear explanation of Sony video codecs (XAVC S, XAVC HS, XAVC S-I)
• Understanding white balance, Cine EI, and base ISO
• Overview of audio options and considerations
• Practical guidance on video settings for Sony Cinema Line and Alpha cameras
• Opportunity to ask technical questions in an interactive setting

Who this session is for

• Intermediate video shooters with basic video knowledge
• Creators looking to deepen their technical understanding
• Anyone wanting to optimise settings and workflows on Sony video systems

All camera brands are welcome.

About the Sony London Creative Weekend (20–22 March)

Across the weekend, we’ll be hosting 10+ Sony photography and video experiences at the Sony Penthouse at W London.

Expect:

• Inspiring workshops and seminars
• Photo walks and practical shooting sessions
• Opportunities to connect with creators, educators, and the Sony team
• Chances to win exclusive Sony prizes, including cameras and accessories (T&Cs apply)

To discover the full programme, visit @sony.unitedkingdom on Instagram or browse our Eventbrite listings.

⚠️ Limited availability — early booking is recommended.

Who can attend

This event series is open to all ages.
Attendees under 18 must be accompanied by a parent or guardian.
All participants must hold a valid ticket.

What to bring

• Valid government-issued photo ID plus a secondary form of ID
• Your own camera (any brand welcome)
• Two high-capacity, high-speed SD cards (recommended: 128GB, V30 or higher)
• Laptop, notebook, and pen (recommended)
• Water bottle and a small snack

Arrival information

Please arrive 15 minutes before your session start time.
Due to the tightly scheduled programme, late arrivals may not be accommodated and tickets may be forfeited.

W London Hotel arrival instructions:
Take the lift to Level 1 Reception and wait for a Sony or W London team member, who will escort you to the Penthouse at the start of your session.

Connect with your hosts

Sony UK – suk_di_marketing@sony.com
Daniel Murray – @danieljm.visuals
Eric Peng – @epgroup.co