How to get real business value from your team’s LinkedIn profiles

Date: Tuesday 24th February

Time: 09:00 for 09:30 till 11:00

How to get real business value from your team’s LinkedIn profiles

Venue: Bowcliffe Hall, Bramham, Wetherby, West Yorkshire, LS23 6LP

Most Yorkshire SMEs don’t need ‘more content’ they need more trust, more visibility and more warm conversations with the right people. LinkedIn is one of the fastest ways to do that, but company pages can rarely do the heavy lifting on their own. The real difference is when your team becomes your most credible channel, creating familiarity and trust that turns into conversations and enquiries.

This workshop is designed for business owners and senior leaders who want the benefits of employee advocacy (awareness, engagement and enquiries) without it turning into a free for all or a time draining distraction. We’ll explore what employee advocacy is, why it matters now more than ever and why it so often stalls in SMEs.

Using practical exercises, case studies and real-life examples from our SME clients, we’ll consider initial doubts and stumbling blocks before looking at the practical tools and guidelines that give your people the confidence they need.

You’ll leave with a practical tool kit for making your LinkedIn presence consistent, clear guidelines for employees to follow and a step by step process for establishing advocacy as a part of your working week. When it works, the result isn’t just “more posts”. It’s easier to win work, recruit and build partnerships because your business is visible through people, not just posts.

Presented by: Benjamin Carroll – Head of Social Media at Your Engine Room – Strategic Digital Marketing for SME’s

As part of our business model, we have partners from the professional service sector (lawyers, accountants, recruiters, insurance, wealth management), who pay to have exclusivity in our group.

So unfortunately, as we already have partners in these sectors, if you are in the professional service sector, you will not be able to attend our events going forward.