Google Analytics (GA4) Training – Manchester City Centre

GA4 Training Session - Manchester City Centre

Google Analytics 4 is now the standard for web analytics but many organisations still struggle with setup, tracking accuracy, and making sense of the reports. This comprehensive half-day live training session gives you the knowledge, tools, and confidence to use GA4 properly and extract real value from your data.

It’s a practical, expert-led half-day training session that teaches you everything you need to confidently use GA4. We’ll cover property setup, events, GTM, consent, reporting, analysis, and leave enough time to help you troubleshoot your account.

This session is ideal for digital marketers, analysts, and website owners with some working knowledge of GA4, who want accurate data and actionable insights to help them make better business decisions.

In order to provide ample time to review your setups, we limit the number of delegates per session to 10 - if you’d like to arrange training for a larger group, please contact us and we’d be happy to accommodate this.

What we’ll cover

1 - GA4 Essentials

• About GA4 and why it replaced Universal Analytics
• Key terminology
• Common issues

2 - GA4 Property Best Practice Setup

• Account configuration and measurement
• Linked integrations
• Filters & debugging

3 - Tracking Events

• Built in events vs custom events
• Creating events with GA4 and GTM
• Naming conventions and best practice

4 - Google Tag Manager & Consent Mode

• Consent Mode overview
• Utilising GTM for debugging and testing
• GTM best practice set up

5 - GA4 Reporting

• Overview of built in reports
• Customising built-in reports & linked product reports
• Creating Explorations

6 - GA4 Audience Building

• Creating behavioural & demographic profiles
• Audiences for remarketing & segmentation

7 - Troubleshooting

• Resolving common issues we’ve seen from auditing dozens of GA4 accounts
• Open floor troubleshooting session with your live GA4 account
• Overview of our GA4 audit template

What you’ll leave with:

• A much clearer understanding of GA4 and its use cases
• A free GA4 audit template with a step-by-step checklist
• Accompanying walkthrough guide with key terms and reports explained
• A reporting dashboard template to use with Looker Studio
• A free 14-day trial of Cookiebot to improve your website’s compliance

Additional info

• Provided by Aware Digital
• 111 Piccadilly, Manchester, M1 2HY
• Arrivals & registration from 9:00 for a prompt 9:30 start until 13:30.
• Teas, coffees and refreshments included
• Accessible venue
• Free guest wi-fi available

Click here to learn more about Aware Digital, our marketing and GA4 Audit services