Global Commercial Effectiveness Summit in Madrid, Spain 2026

Global Commercial Effectiveness Summit 20th & 21st May 2026 in Madrid, Spain organized by KP-Morgan #kpmglobals brings the professional views of Commercial, Customers experience and sales force experts together under one roof.
To exchange their knowledge, experience, cutting-edge ideas and reveal the challenges for the implementing the best commercial models, achieving customers excellence, improving the sale operations, future selling & commercial model evolution in challenging and competitive market.

A new wave for commercial effectiveness, Impact of technologies in healthcare innovation (such IoT, AI, mobile and digital initiative), Pharmacy Chain Excellence, Customer Value Creation, SFE Optimization, OpEx, integration CRM into territory management, MCM, Launch a brand effectively in these times with mainly digital engagement methods, Account and Omnichannel approach, Tender Excellence and account management approach, Access into commercial activities, measuring performance techniques alongside with people engagement, Customer journeys and multiple touch points and e-Capabilities innovation within commercial and sales force environment.