From Disruption to Renewal: AI’s Role in the Future of Journalism

Guest Speaker: Professor Sora Park

Professor of Communication and Director of the News & Media Research Centre, University of Canberra

Throughout history, the news industry has embraced technological advancements, with the latest being the integration of AI. While the technology has been utilised in journalism for some time, interest has surged since 2023, spurred by a broader shift toward generative AI. More news organisations are experimenting with AI in news production, distribution, and various business tasks, to enhance journalistic work and optimise operational processes.

For many journalists, AI is often described as a threat. While the technology helps boost efficiency and productivity, it also raises concerns about accuracy, privacy, and autonomy. It creates anxiety about job security among journalists, particularly in an era of distrust and information overload.

On the other hand, AI can boost productivity through automation and foster innovation. Original and authentic news becomes more valuable in a predominantly synthetic landscape. Third is the opportunity for newsrooms to shift how news can be made relevant by engaging audiences.

This presentation will explore how AI can help reverse the downward trend in news sustainability and how the journalism industry can reconnect with audiences in an evolving digital landscape.