Expensive Impact - PARIS, France

This class isn’t about going lighter...
It’s about lifting smarter and creatively - mastering the theory, techniques, and tools that build multi-dimensional blondes with impact, contrast, character, and tonal luxury… the kind your clients screenshot and your followers can’t scroll past.

Led by Brooke Colours, this advanced Expensive Colour tour class teaches stylists how to create bold blondes without flat foiling or over-bleaching. You’ll learn how to lift with intention, use the full spectrum of products (not just bleach), and create tonal dimension in even the brightest blondes.

This is for stylists ready to move beyond balayage, elevate past babylights & tip-outs, and build a blonding signature that feels luxury, modern, and profitable.

WHAT YOU’LL LEARN

You’ll learn how to formulate, place, and market your work to create editorial, impact-driven blondes that perform both in the salon and online.

LIFT THEORY FOR LUXURY STYLISTS
→ Understand the science of lifting, how to build tonal contrast, and why the goal isn’t always “level 10.”

THE LIFTING TOOLBOX
→ Permanent colour vs. high-lift vs. lightener: When, why, and how to use each and how they work together.

SCANDINAVIAN HAIRLINE: EXPENSIVE EDITION
→ Placement that keeps it grow out soft, wearable, and still bold.

WET BALAYAGE + TIP-OUT STRATEGIES
→ Drama, ribbons, and contour , with dimension preserved.

FACE FRAME + FOILIAYAGE TECHNIQUES
→ Where to place for maximum visual pop (that preserves the grow out), both in-salon and in content.

CREATING IMPACT ONLINE
→ How to shoot, show, and speak about your blondes to attract premium clients and stand out in a saturated blonde specalist market.

WHAT’S INCLUDED

• Full-day Look & Learn with Brooke Colours (live model)
• Printed theory workbook to take home
• Lunch provided
• Private Q&A session

This is a tour-exclusive masterclass for stylists ready to elevate their lift game and their visual impact.

WHO THIS CLASS IS FOR

• Stylists stuck in the bleach-and-tone cycle who want to diversify their blonding options
• Creators who want their creativity back, master blondes beyond the usual "balayage" and convert online
• Professionals who want deeper product knowledge for safer, smarter, more dimentional intentional lifting for multi-tonal blonding
• Luxury stylists who know how to highlight but want to become creative blonde artists
  

WHAT MAKES THIS DIFFERENT

Other classes teach bleach.
This class teaches how to lift with intention.

We use lighteners, yes, but also tints, high-lifts, tone theory, and placement logic to build expensive blondes with tonal contrast, depth, and face-framing impact.

And we pair it with visual marketing strategy, so your work doesn’t just look amazing…
It gets seen, saved, and booked. It’s about transformation, in your formulas, your finish, and your feed.