Dubai | International Women’s Day, Global CX Lab

WiCX Dubai is an invitation-only International Women’s Day CX Lab bringing together women who will shape how customer experience, contact centres, data and AI are built inside organisations.

This three-and-a-half-hour, in-person session creates a rare thinking space for women working across CX, design, insight and technology to step out of delivery mode and examine the real decisions they are being asked to make — often under intense pressure to “just do AI.”

AI promises speed, efficiency and scale. But AI does not fix weak design — it amplifies it. Poor journeys, biased data and broken processes don’t disappear when automated; they multiply. In sectors where trust, fairness and regulatory scrutiny matter, the consequences of getting this wrong are significant.

This WiCX Dubai CX Lab brings together women from across industries to explore how Responsible CX by Design shows up in practice — across both customer-facing and employee-facing journeys.

The experience includes:

• Networking with peers working on similar challenges and a delicious breakfast.
• A curated panel on Responsible AI in Customer Experience
• Facilitated Open Space breakout conversations

And shared learning that will help shape Women in CX’s global agenda for Responsible CX by Design, influencing the priorities, themes and conversations that define our content and events programme in 2026 and beyond.

Featuring a dynamic panel hosted by WiCX CEO and Founder Clare Muscutt, joined by:

• Sindhu Sreenath, Managing Director atQuestionPro
• Lina Yahya, Founder & CXO at the change cue
• Noora Ahmed, Group Managing Director, Strategic Business at Network International
• Zertashia Awan, Director Customer Experience, Americas and EMEA at Amazon

This is not an IWD networking event or performative inspiration theatre.

It is a working session for women who are actively involved in shaping CX and technology inside their organisations.

Attendance is curated. 

Tickets are free. 

And every voice in the room contributes to what the future of Responsible CX becomes.

Because the future of AI in customer experience is being designed right now — and it shouldn’t be shaped only by tech bros or the loudest voices in the room. 💜