BOSTON | 24 FOIL PLACEMENT & CONTENT CREATION

It’s not just about the hair—it’s about how you present yourself and your work.

In the Blend & Build Tour, Adina shows you how to elevate your client experience, refine your artistry, and build your income both behind the chair and on social media.

You’ll learn how to maintain depth and dimension in every look, paired with efficient foil placements for both brunettes and blondes. Balayage or foil placement doesn’t have to feel intimidating—Adina will give you the confidence to master both.. Plus, she will introduce you to the 24 FOIL PLACEMENT technique, a game changing, time saver that delivers max results.

Adina’s approach to social media isn’t just about becoming an influencer—it’s about intentionally BUILDING the clientele you dream of. She teaches stylists how to use content as a strategic tool to attract the right guests, create demand for their work, and position themselves as the go-to expert in their market. You’ll learn how to showcase your artistry in a way that elevates your brand, increases your bookings, and brings in clients who value—and are willing to invest in—your craft.

Adina will demonstrate how to create exceptional content directly from the hair you just watched her craft. Covering filming, editing, photography, and strategies for gaining brand visibility. You’ll get behind-the-scenes insight into the social media practices that helped her grow over 90k followers in a single year, along with the tips and techniques you can immediately put into action.

Stylists will leave inspired, empowered, and ready to elevate their behind-the-chair skills while bringing their work forward to social media with confidence.

WHAT YOU WILL LEARN:

- Adina's signature 24 FOIL PLACEMENT

- Face frame foils/ Money piece

- Hairline foils

- Maintaining depth & dimension to make that blonde pop

BEYOND THE CHAIR:

⁃ How to film your work without any help using your phone

- Video/ Reels

⁃ Photography tips & poses

⁃ Favorite apps to make your life easier behind the chair

⁃ Brand attention

⁃ Building a clientele from social media

WHATS INCLUDED:

- 24 foil placement demo

- Workbook, pen & headsheets

- Lunch

- Swag bags

- Q & A with Adina

Adina won the 2024 Behind the Chair Award for Best Color Video. She also won CosmoProf’s Licensed to Create Best Dimensional Blonde in 2019. She’s been on the BTC team since 2020. She is a proud L’Oréal Pro & Colortrak Ambassador. Adina has been featured in Beauty Launch Pad and People Magazine.